Our Mission and Vision

Originating as a delivery-based business in 2020, Yoajung has achieved an impressive growth trajectory, evolving into a modern dessert café chain. With an extensive network of over 650 franchises operating across six countries, we are steadily establishing ourselves as a global dessert icon from Korea.

With our premium, healthy, and fresh yogurt ice cream at the core of our values, Yoajung is continuously expanding its market share from online platforms to high-potential direct sales channels. By leveraging our profound international operational expertise, we are committed to partnering with our stakeholders to facilitate franchise expansion and ensure successful localization in every market. Yoajung takes pride in bringing the essence of Korean desserts to conquer the palates of global consumers, delivering a sweet and joyful experience through every single product